How to Host Web series

Client: Airbnb
Project: Video Series, Social Content
My Role: Associate Creative Director, Video Director
Vowel Digital NY, 2019

Airbnb hosts reflect the Airbnb brand, but Airbnb has very little control over how these people represent the brand. So we needed to find a way to inspire hosts to step up their game and make their listings more appealing...when they really don’t have to. Our solution? Highlight the most popular kids on the platform, the Superhosts. 

We utilized Airbnb Superhosts as our in-house influencers, creating a custom ‘How To Host’ video series. 

Video production: Ghost Robot

How to host social

Each Superhost was strategically chosen with a robust social media strategy in mind. All episodes of the series included cut downs, animated GIFs and pro spec photography that could be easily shared across platforms.

Art Direction

Each video vignette had its own stylistic treatment to match the aesthetic of the Superhost and their listing. This gave each piece its own personality and made sure we were giving the Superhosts something they’d be proud to share with their curated audiences.