Alien: The play
Client: 20th Century Fox
Project: Mini Documentary, Social Content
My Role: Associate Creative Director, Video Director
Vowel Digital NY, 2019
It was the 40th Anniversary of the film Alien, and 20th Century Fox wanted to celebrate the iconic film. Meanwhile, a high school in New Jersey put on a production of “Alien the Play” that immediately went viral. This was a perfect storm for our client, and we worked fast to take advantage of this cultural moment in a way that brought the original film back with new relevance.
We sent the queen herself Sigourney Weaver, along with a small documentary crew, to the encore performance of the play to surprise the highschoolers and conduct a secret interview. The kids were so stoked, and as a big fan, so was I.
The rest of the internet liked it too:
Buzzfeed
New York Times
The Verge