Kim’s data stash

Client: T-mobile
Project: 360 Digital and Broadcast
My Role: Sr. Art Director, UX, UI
Big Fuel NY, 2015

How do you make a brand stand out during the biggest advertising blitz of the year? You create a unique digital experience featuring one of the most talked about celebrities on the planet. The spot touts T-Mobile’s unlimited data plan - the only plan with enough data to support all of Kim Kardashian’s selfies. 

We had Kim connect directly with her fans in the first dynamic video experience to coincide with a Super Bowl spot. Users received a custom video starring Kim, showing their profile image, their friend list and a tweet being typed out to their user name on right Kim’s phone.

As soon as she hit send on the video, the visitor’s phone would immediately vibrate in their pocket. Because why should Kim keep all her selfies to herself? With unlimited data, she can tweet a selfie to every single one of her fans.

Press:
Mashable
The Verge