Trivia at the drive in,
presented by verizon

Client: Verizon
Project: Digital Experience
My Role: Associate Creative Director, concept development, UX/UI Design
Momentum Worldwide, 2020

During the pandemic, Verizon needed a way to engage consumers in safe, low-touch environments. At the same time, we saw popup drive-ins opening across the country—a pandemic-friendly and nostalgic solution to social distancing, where people could feel like things were “normal” for an evening.

Whether you shout it from your seat or just say the answer in your head, we’ve all tried our hand at the movie theater trivia that comes before the previews. Our goal was to enhance the drive-in experience in a way that engaged consumers and stayed true to Verizon, so we built an app from the ground up, modernizing this familiar trivia experience for our new reality. Questions showed up on the big screen and the audience could answer from their phones, competing against the entire audience for real prizes—creating a safe but socially connected moment for consumers, thanks to Verizon. 

Our activation spanned 8 cities nationwide, with over 5,000 participants engaging with 8,000+ minutes of branded screen time in the first 4 months alone. The program has been extended for 2021 and will be expanding to even more drive-in theaters across the country.